Amora is a modern name based on the Spanish and Portuguese amor, so it is understood as "love" or "beloved"; in Portuguese the word amora also means "blackberry". It fits the fashion for soft, vowel-rich names such as Amara, Amaya and Aurora, and it is often chosen simply for its sound. Amora entered the US top 1000 in 2017, climbed from number 1036 in 2015 to number 247 among girls' names in 2025, its best rank so far.