Jovan is the Serbian and Macedonian form of John and therefore means "God is gracious". In the United States it is also used in Latino families as a short, modern take on Giovanni, and the fragrance brand Jovan made the word familiar in the 1970s. Jovan was a top 1000 name from 2000 at number 683, peaked at number 671 in 2001 and has settled at number 1746 among boys' names in 2025.