Amoura is a modern American coinage built on the French amour, "love", with a soft -a ending that makes it feel like Amara and Aurora. It has no history before the 2010s, and its rise has been rapid: Amoura had fewer than five US births in 2000, was still number 2059 in 2018, entered the top 1000 in 2019 and has climbed to number 527 in 2025, its best rank so far.