Dior is a brand name turned first name, after the Paris fashion house founded by Christian Dior in 1946. The French surname is usually explained as coming from d'or, "golden". It belongs to the wave of luxury-label names such as Chanel and Armani that American parents, especially in Black and Hispanic communities, have embraced. Dior entered the US top 1000 for girls in 2018, peaked at number 499 in 2020 and has fallen back to number 1126 in 2025.